From the late '50s to the early '60s, Fender products dominated the market, and even as the guitar lineup rapidly diversified, the Stratocaster remained at the top of its popularity. In 1961, the Stratocaster took on a more sophisticated aesthetic, with the 3-Color Sunburst becoming the mainstream model with brighter red and bold black trim, and a 3-ply pickguard that emphasized the Stratocaster's curves.
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