From the late '50s to the early '60s, Fender products dominated the market, and even as the guitar lineup rapidly diversified, the Stratocaster remained at the pinnacle of popularity. In 1961, the Stratocaster took on a more refined aesthetic, featuring a more vibrant red with bold black trim in the 3-Color Sunburst finish, and a 3-ply pickguard that accentuated the Stratocaster's curves.
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