Echinacea purpurea, commonly known as purple coneflower, is a vibrant and hardy perennial native to central and eastern North America. This plant it has purple-pink daisy-like flowers with prominent coppery-orange centers, which bloom profusely from mid-summer to early fall. It is also a popular choice in ornamental gardens, attracting pollinators like bees and butterflies with its nectar-rich blooms. Its taste is often described as slightly bitter.
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